VIDY Opens up a new hidden dimension of UI for video Ads to be placed through NLP embedding relevant text

Vidy: The video layer for Ads

Did you always received Ads on your mobile phone, tablets or any other gadget that played automatically for you to watch? Most of them get you annoyed because you are targeted based on the information you supplied during registration without any compensation despite huge amount received from the advertisers.

Benefits of blockchain in the media and advertising space?

Given the complex nature of the digital advertising supply chain, blockchain technology can offer greater efficiency, reliable and high-quality data.

Blockchains can create a more efficient medium by which two or more completely anonymous or semi-anonymous parties can complete various types of transactions potentially at a low cost.

Since blockchains are decentralized peer-to-peer networks, there is no single point of failure and no single access point for malicious hackers. Thus, it enhances safety and security for data.

This ability to keep a fully verifiable and immutable ledger or database that is available to all members of the blockchain provides a layer of trust and transparency that isn’t always available within media and advertising processes.

With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web thereby unlocking a whole new dimension to the internet. Due to this, Vidy has attracted millions of users, partnership and has garnered the interest of the biggest brand in the world which few of them are highlighted below:

The Vidy Ecosystem

Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements

• Video Ads: Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.

Application Layer: The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.



Consensus Layer: The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs.



Data Layer: The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. 


VIDY Team

Patrick
Colangelo

Founder and CEO

Patrick is a Harvard grad and the inventor of the Vidy Embed Layer. He was Founder & CEO of Black Diamond Capital Investors, President of the Harvard Entrepreneurship Forum, and President of the Harvard College Private Equity Group.

Matthew
Lim

Co-Founder

Matthew was an Investment Banker at Credit Suisse for three years where he completed 8 IPO’s and M&A’s across Asia. At Vidy, he sealed major deals with top Asian celebrities like Jay Chou & JJ Lin, as well as tech giants such as Baidu. He is a National University of Singapore Grad with First Class Honors in Finance.

Jake
Rosin

Engineering

Jake leads all Blockchain developement at Vidy and has over 13 years of developement experience, with a B.Sc. and M.Sc. in Computer Science. He was the Creator of the advanced multi-player Android game Quantro, and has a background in AI and NLP.

Marco
Vanossi

Engineering

Marco has a successful exit and over 15 years of engineering experience under his belt. He founded one of Latin America’s first search engines, created the internationally renowned mobile visual search engine ClickPic, and sold his AR company Arqetype in 2014.

Garrett
Wilson

Engineering

Garrett is a Y Combinator alumnus founder with over 15 years of full stack engineering experience. He is an expert in javascript, and launched a mobile ordering service called Instant, closing deals with dozens of merchants in the Bay Area.

Luke
Edwards

Engineering

Luke is the creator of Polka, the fastest Node.js HTTP server that exists today. Luke is also on the core dev team of Preact.js, the most popular React.js alternative used by 100’s of the biggest companies in the world. He is recognized as a JS performance beast in the Open Source community.

Arria
Owlia

Engineering

Arria has over 16 years of engineering experience in Objective-C, Swift, and React Native. He has developed novel systems architectures that are in use by international, multi-billion dollar companies. Arria has built his own full ad-blocking DNS/VPN to let users surf the web with full privacy.

Nicholas
Kubiak

Engineering

Nick was Head of Android at Volkswagen’s R&D division, and has over 10 years of experience the R&D, mobile, cryptography industries. He submitted multiple patents and molded industry standards at Adobe, the Department of Defense, and Hewlett Packard.

Harry
Yang

Deep Learning

Harry is an award winning Ph.D student with more than 10 published papers in top AI conferences including CVPR, ICCV, SIGGRAPH. His work in deep learning, AI, and computer vision has garnered over 200 citations, One of his neural nets won him a renowned US patent.

Luke
Goh

Design

Luke began his graphic design career as an art director, and prior to that he ran a freelance creative practice for several years, helping clients all over the world launch their websites and apps. At Vidy Luke is a main contributor to the UI and UX process.

Nadim
Uddin

Marketing

Nadim was the growth strategist for PChain, the first native multi chain system. He has extensive experience in analyzing current and potential business processes to identify clear opportunities in business, and has a proven background in explosive growth in the crypto industry with several successful ICOs.

Sinjin
Lee

Marketing

Sinjin was a Founding Member of Grooveshark, growing it from an idea to one of the largest music streaming apps in the world with over 35 million users a month. He has over 15 years of experience as a start up marketer, growth director, and business developer.

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