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Vidy: The video layer for Ads Did you always received Ads on your mobile phone, tablets or any other gadget that played automatically for you to watch? Most of them get you annoyed because you are targeted based on the information you supplied during registration without any compensation despite huge amount received from the advertisers. Benefits of blockchain in the media and advertising space? Given the complex nature of the digital advertising supply chain, blockchain technology can offer greater efficiency, reliable and high-quality data. Blockchains can create a more efficient medium by which two or more completely anonymous or semi-anonymous parties can complete various types of transactions potentially at a low cost. Since blockchains are decentralized peer-to-peer networks, there is no single point of failure and no single access point for malicious hackers. Thus, it enhances safety and security for data. This ability to keep a fully verifiable and immutable l